Homework 3


1.     What is a thumbnail?  How are they beneficial?

            Sketches are small, rough visual representations of the bigger picture or        final outcome of a design. These can be shown to a client, before committing    extra time to refining a design. They are beneficial because they show an idea          of what is going to happen.


2.     What is abstraction?

            An abstraction is an aesthetic concept describing something that is drawn     from the real, but has been “distilled” to its barest minimum form, color, or            tone, often removed from its original content.

3.     What is difference between denotation and connotation?

            Denotation is what the color literally means or is whereas connotation is a     color’s broader associations. 

4.     What is a metaphor?  Give an example not in the book. What is symbolism?  Give an example not in the book.

            A metaphor is a word or image that sets up association.  An example of a                    metaphor is Sam is a real pig when he eats. Symbolism is a way of          representing an object or word through an image, sound, or another word.    An example of this would be busy as a bee.

5.     What are a few questions you should ask yourself regarding target audience?
            à Who is the design aimed at?
            à What messages are they suppose to get from looking at it?
            à How will you grab and retain their attention?

6.     What is customer profiling?

            Customer profiling is the process of creating a series of parameters or set of information that defines the desires, trends, or interests of a demographic so         that designs can be pitched or marketed to them. 

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