1.
What is a thumbnail? How are they beneficial?
Sketches
are small, rough visual representations of the bigger picture or final outcome of a design. These can be
shown to a client, before committing extra
time to refining a design. They are beneficial because they show an idea of what is going to happen.
2.
What is abstraction?
An
abstraction is an aesthetic concept describing something that is drawn from
the real, but has been “distilled” to its barest minimum form, color, or tone, often removed from its original
content.
3.
What is difference between denotation and
connotation?
Denotation
is what the color literally means or is whereas connotation is a color’s broader associations.
4.
What is a metaphor? Give an example not in the book. What is
symbolism? Give an example not in the
book.
A metaphor
is a word or image that sets up association.
An example of a metaphor
is Sam is a real pig when he eats. Symbolism is a way of representing an object or word through
an image, sound, or another word. An example of this would be busy as a bee.
5.
What are a few questions you should ask yourself
regarding target audience?
à Who is the design
aimed at?
à What messages are they
suppose to get from looking at it?
à How will you grab and
retain their attention?
6.
What is customer profiling?
Customer
profiling is the process of creating a series of parameters or set of information that defines the desires, trends,
or interests of a demographic so that
designs can be pitched or marketed to them.
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